Projects > Goa Institute of Management
Goa Institute of Management
Engineering Excellence Through Digital Admissions Transformation
Goa Institute of Management (GIM)
Industry
Higher Education
Locations
Goa, India
Overview
Beyond the MBA Crunch
Goa Institute of Management (GIM), ranked among India’s top 10 B-schools, faced an existential paradox – while applicant demand surged 40% year-on-year, their legacy admissions systems were collapsing under peak loads of 4,000+ concurrent users. The manual-heavy process created bottlenecks in candidate evaluation, diversity tracking, and stakeholder coordination, threatening both operational efficiency and their hard-earned reputation for academic excellence. Seeking a partner who understood both elite education and enterprise-scale technology, GIM approached us to rebuild their admissions from the ground up – combining ruthless efficiency with intelligent fairness to handle 10X growth while preserving their human-centric values.
Project Summary
Goa Institute of Management
The Challenge
When Prestige Meets Technological Constraints
As one of India’s top 10 B-schools, GIM faced an ironic crisis: its manual-heavy admissions process was stifling growth despite soaring applicant demand. Legacy systems buckled under:
- 4,000+ concurrent applications during peak periods
- 17 disparate tools for forms, payments, and evaluations
- 48-hour delays in candidate communications
- Zero visibility into diversity metrics (academic/cultural/sports mix)
Strategic Imperative:
Build a scalable, intelligent platform that could:
- Automate without losing GIM’s human-centric ethos
- Process 10X more applications with 80% less manpower
- Embed fairness into selections via AI-augmented diversity scoring
Our Solution
The Admissions Intelligence Engine
1. Fault-Tolerant Application Gateway
- 32-Server Auto-Cluster handling 11,000+ concurrent users (zero crashes during deadlines)
- Smart Form Builder: Dynamic fields for different programs (MBA/Ph.D.) with live validation
2. Optimized Candidate Selection
- Diversity Scoring Algorithm: Balanced CAT/XAT scores with extracurriculars and gender/regional representation
- Auto-Shortlisting: Ranked applicants against 12 custom parameters (e.g., entrepreneurship experience)
3. Interview Orchestration System
- Panelist Matching Engine: Assigned evaluators based on candidate specializations
- Bias-Resistant Grading: Anonymized submissions + standardized rubrics
4. Omnichannel Engagement Hub
- Payment Integrations: UPI/NETBANKING/Cards with instant reconciliation
- WhatsApp Bot: Sent interview slots, rejections, and enrollment steps (78% open rate vs. 22% email)
Why It Matters
For universities, premium resorts, or training academies, GIM’s transformation proves:
- Operational bottlenecks are revenue leaks – Fix them, and growth follows
- Automation enhances (not replaces) human judgment when designed ethically
Tech Stack
Backend
Frontend
Infra
Why GIM Trusts Team Inertia
“This platform didn’t just streamline admissions—it elevated our brand. We now attract better candidates while saving 1,200+ admin hours yearly.”
— Dean of Admissions, GIM
Key Outcomes
Redefining B-School Admissions
