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Geno Pharma

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ClientProVisionDateOctober, 2018AuthorJohn MilesShare
Geno Pharma

Projects > Geno Pharma

Geno Pharma

Revolutionizing Pharmaceutical Sales with Workflow Intelligence

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Geno Pharma

BESPOKE Software Development
Web Development
Performance Marketing
E-Commerce
CMS Solutions

Industry

Pharmaceuticals

Locations

Pan-India

Link Linkedin-in

Overview

From Data Chaos to Clarity

Geno Pharma, a leading Indian pharmaceutical player, faced a critical visibility gap across its sales operations. Legacy data silos and manual processes were stifling real-time decision-making, leaving teams reactive rather than strategic. We architected a 360° Sales Performance Platform to transform fragmented data into a unified growth engine, aligning every tier of their hierarchy.

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Project Summary

Geno Pharma

A Unified Digital Ecosystem for Elite Member Engagement

Technology Stack

PHP (Core)
Restful APIs

Engagement Model:

Project Basis + Ongoing Developments

The Challenge

Breaking Data Silos in Pharma Sales

Geno Pharma, a top-50 Indian pharmaceutical firm, grappled with fragmented sales intelligence across its 5-tier hierarchy (Country → Zone → Region → Area → District). Despite using SAP, critical gaps remained:

  • Blind spots in real-time KPI tracking (M2D/Y2D, push products, stockouts).
  • Manual chaos: Stockist data entered via Excel, disconnected from SAP.
  • Motivation leaks: Incentives calculated retrospectively, lacking transparency.
Need: A unified system to predict, track, and optimize sales performance—not just report it.
Portfolio projects - team inertia technologies

Our Solution

The Sales Command Center

A real-time decision engine that transforms raw data into actionable sales intelligence:

1. Unified Data Fabric

  • SAP + Third-Party + Manual Data fused into a single source of truth.
  • Automated Alerts: Auto-flag stock shortages/overstocks before they impact sales.

2. Hierarchical Performance Firepower

  • Drill-Down Dashboards: Compare Zone A’s push-product performance vs. Region B in 2 clicks.
  • Dynamic Targets: Adjust goals for monsoons/festivals using historical trends.

3. Transparent Incentive Engine

  • Live Leaderboards: Show teams exactly how close they are to bonuses.
  • Bias-Free Calculations: Auto-credit incentives when targets are hit—no payroll delays.

Why It Matters

For pharma distributors, retail chains, or hospitality groups, this system proves:

SAP Alone Isn’t Enough

The magic lies in layering intelligence on top of ERP data.

Transparency Drives Revenue

When teams see their progress, they outperform.
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Tech Stack

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Backend

PHP (Legacy Integration)
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Frontend

HTML5, CSS 3, ArchitectUI
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Hosting

Dedicated Mumbai based Data Centre

Why Geno Trusts Team Inertia

“This isn’t just software—it’s a sales culture reset. Our teams now operate with the agility of a startup, backed by enterprise-grade data.”

— National Sales Director, Geno Pharma

Key Outcomes

From Data to Dominance

Faster Decision-Making with real-time M2D/Y2D dashboards
0 %
Reduction in Stockouts via predictive inventory alerts
0 %
Higher Incentive Satisfaction from transparent, real-time tracking
0 %
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